Joey Muller in

Joey Muller

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Expert at Workspace6
📍 San Francisco, California, United States

Joey Muller is the Co-Founder of Sum Digital, an AI Strategist, and a paid media expert with over 15 years of experience. A Dartmouth College graduate with a degree in Cognitive Psychology, he holds certifications in Google Search and Analytics. Colleagues describe him as analytical, proactive, and a creative problem-solver, skilled at scaling digital advertising for innovative companies.

Outside of his marketing career, Joey is a passionate and accomplished musician. He writes, performs, and produces music, sometimes with his family band. He has also had the unique experience of sharing the stage with renowned artists like Willie Nelson and The Doobie Brothers. He has a long-standing interest in new methods for data visualization.

Unique fact: He built his own customer intelligence platform, called Sum IQ, using AI to analyze historical customer data from various sources.

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Experience
27 Years
Current Role
Expert
Job Level
Junior
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Joey cares about

AI Implementation
As an AI Strategist, he actively builds his own tools, such as a customer intelligence platform and a blog, using AI like Claude.
Paid Media Strategy
His core expertise for over 15 years, focusing on performance-driven user acquisition and hitting targets for clients across many verticals.
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Career

Work history

6-2025
Expert
Workspace6
5-2025
AI Strategist
DocketLabs
8-2022
Advisor
ICA Fund
10-2015
Advisor
Improvado
9-2011
Co-Founder
Sum Digital
In the press

Media appearances

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Education
1991 - 1995
BA
Dartmouth College
1992 - 1992
Foreign language study abroad
Johannes Gutenberg University Mainz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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