Joey Muller

Visionary
DISC Type : Ds

Expert at Workspace6

San Francisco, California, United States

Overview

Joey Muller is the Co-Founder of Sum Digital, an AI Strategist, and a paid media expert with over 15 years of experience. A Dartmouth College graduate with a degree in Cognitive Psychology, he holds certifications in Google Search and Analytics. Colleagues describe him as analytical, proactive, and a creative problem-solver, skilled at scaling digital advertising for innovative companies.

Outside of his marketing career, Joey is a passionate and accomplished musician. He writes, performs, and produces music, sometimes with his family band. He has also had the unique experience of sharing the stage with renowned artists like Willie Nelson and The Doobie Brothers. He has a long-standing interest in new methods for data visualization.

Unique fact: He built his own customer intelligence platform, called Sum IQ, using AI to analyze historical customer data from various sources.

Personality Overview

Early Adopter

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI Implementation
As an AI Strategist, he actively builds his own tools, such as a customer intelligence platform and a blog, using AI like Claude.
Paid Media Strategy
His core expertise for over 15 years, focusing on performance-driven user acquisition and hitting targets for clients across many verticals.
Entrepreneurial Advising
As a founder and an advisor for the ICA Fund, he is involved in coaching and providing connections to accelerate growth for Bay Area entrepreneurs.

Media Appearances

Joey has no verified media appearances

Work History

6-2025
Expert at Workspace6
5-2025
AI Strategist at DocketLabs
8-2022
Advisor at ICA Fund
10-2015
Advisor at Improvado
9-2011
Co-Founder at Sum Digital

Education

1991 - 1995
BA from Dartmouth College
1992 - 1992
Foreign language study abroad from Johannes Gutenberg University Mainz

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco, California, United States Job Level : Junior Designation : Expert at Workspace6
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Insights For Selling To Joey

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joey is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joey

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joey move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joey take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joey

Personality Compatibility


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