Brandon Gobel

Researcher
DISC Type : Cs

Director of Digital Strategies at National Highway Traffic Safety Administration NHTSA

Washington, District of Columbia, United States

Overview

A communications professional with 15 years of experience, Brandon Gobel serves as the Director of Digital Strategies at the NHTSA. His expertise lies in content creation and team building, and he holds a Bachelor’s Degree from PennWest Clarion and certifications in advanced SEO.

Based on his professional focus, he appears to have a keen interest in the transportation sector and major public-facing brands. He consistently utilizes his platform to share opportunities and build his team within the federal government, aiming to enhance public safety communications.

He transitioned from a Senior Executive Producer in television news to leading digital strategy for a national government agency dedicated to saving lives.

Personality Overview

Perfectionist

Self-Disciplined

Cost Conscious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Public Safety Messaging
As a director at the National Highway Traffic Safety Administration, his work is centered on creating digital content that helps save lives on America's roads.
Digital Content Strategy
He has over 15 years of content creation experience and holds certifications in Advanced SEO and SEO Foundations, underscoring his expertise in digital engagement.
Federal Government Hiring
Frequently posts about job opportunities on his team and within the NHTSA, actively recruiting for roles in media, public affairs, and digital content.

Media Appearances

Brandon has no verified media appearances

Work History

12-2022
Director of Digital Strategies at National Highway Traffic Safety Administration NHTSA
3-2019 - 12-2022
Digital Communications Strategist at National Highway Traffic Safety Administration NHTSA
5-2017 - 3-2019
Senior Digital Producer at AARP
1-2017 - 5-2017
Freelance Writer at Cox Media Group
1-2012 - 1-2017
Senior Executive Producer at WSB-TV

Education

2002 - 2005
Bachelor’s Degree from PennWest Clarion

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director of Digital Strategies at National Highway Traffic Safety Administration NHTSA
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brandon

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brandon take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brandon

Personality Compatibility


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