Kil-Jae Hong

Pioneer
DISC Type : sid

Director, Office of Consumer Information at National Highway Traffic Safety Administration NHTSA

Centreville, Virginia, United States

Overview

Kil-Jae Hong serves as a Director at the U.S. Department of Transportations NHTSA, where she leads consumer information and communication services. An alumna of George Mason University, she specializes in developing research-driven public safety campaigns. Colleagues describe her as a competent leader who excels at creating highly targeted and effective communication strategies.

Kil-Jae demonstrates a strong commitment to public service and community engagement, evidenced by her career across multiple government agencies and past involvement in leading charity campaigns. Her interests suggest a focus on the intersection of transportation, safety research, and academic institutions like Syracuse University and George Mason University.

She was instrumental in a partnership with Vox Creative and the Ad Council to launch a nationally televised, horror-themed PSA against driving while high.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Impaired Driving Prevention
Leads and speaks on research initiatives and marketing campaigns targeting distracted driving and driving under the influence of alcohol and cannabis.
Vehicle Safety Communications
Manages large-scale public safety campaigns and promotional partnerships to communicate vehicle safety messages to the public on behalf of the USDOT.
Public Sector Marketing
Her career has focused on marketing and communications within various government bodies, including the DOT, IRS, and Office of Personnel Management.

Media Appearances

Kil-Jae has no verified media appearances

Work History

4-2024
Director, Office of Consumer Information at National Highway Traffic Safety Administration NHTSA
10-2009 - 4-2024
Marketing Specialist at U.S. Department of Transportation
2009 - 4-2024
Marketing Specialist at USDOT NHTSA
4-2008 - 10-2009
HR Specialist at Internal Revenue Service
6-2004 - 11-2004
Account Director at CorpComm, Inc.

Education

2002 - 2004
Master's from George Mason University
1987 - 1991
B.S. from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Centreville, Virginia, United States Job Level : Mid-senior Designation : Director, Office of Consumer Information at National Highway Traffic Safety Administration NHTSA
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Insights For Selling To Kil-Jae

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kil-Jae is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kil-Jae

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kil-Jae move?

  • They are generally fast movers and can take quick decisions
  • Can Kil-Jae take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kil-Jae

Personality Compatibility


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