Brandon Ruiz

Questioner
DISC Type : c

Senior Director, Pet Services at Petco

San Diego, California, United States

Overview

Brandon has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Brandon has no verified topics they care about

Media Appearances

Brandon has no verified media appearances

Work History

7-2020
Senior Director, Pet Services at Petco
3-2018 - 7-2020
Services Strategy & Business Manager at Petco
9-2017 - 2-2018
Manager, Strategic Profitability Insights at KPMG
8-2015 - 8-2017
Senior Associate, Strategic Profitability Insights at KPMG
2-2013 - 7-2015
Senior Industry Analyst at IBISWorld

Education

6-2025
Master of Business Administration - MBA from UCLA Anderson School of Management
BA Economics; BS Business from California State University Channel Islands

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego, California, United States Job Level : Senior Designation : Senior Director, Pet Services at Petco
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brandon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brandon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brandon

Personality Compatibility


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