Brandon Shipman

Enthusiast
DISC Type : i

Director of Digital Innovation at Domino's

Detroit Metropolitan Area, United States

Overview

Brandon is the Director of Digital Innovation at Dominos, where he leverages over 12 years of experience in digital customer experience and e-commerce product management. A graduate of Calvin University, he leads a global team to launch inspired solutions for customers and team members, consistently driving creative change within the organization.

Outside of his formal role, Brandon is focused on creating cutting-edge digital experiences that demonstrate Dominos leadership and competitive advantage. He has a passion for integrating technologies like artificial intelligence and voice recognition into the customer journey, enhancing convenience and modernizing interactions with the brand.

Unique fact: Brandon led the team that created Dominos AnyWare initiative, which included emoji and tweet-based ordering, an effort that won a prestigious Cannes Lions Titanium Grand Prix award.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Customer Experience
His work focuses on creating modern, intuitive, and delicious ordering journeys for customers across all digital platforms, including the new web and app experiences.
Digital Innovation
He is quoted as seeking technology solutions that are consistent and reliable to deliver ideal customer experiences, such as the Pinpoint Delivery powered by Google Maps.
Cross-Team Collaboration
Frequently posts public shout-outs to his cross-functional teams and agency partners, celebrating the collaborative effort required to launch major innovations.

Media Appearances

Brandon has no verified media appearances

Work History

12-2022
Director of Digital Innovation at Domino's
4-2020 - 12-2022
Manager - Operations Innovation at Domino's
1-2019 - 4-2020
Program Leader - Digital Retail Experience at Domino's
12-2016 - 1-2019
Digital Marketing Program Leader at Domino's
10-2014 - 12-2016
Digital Testing Specialist at Domino's

Education

2008 - 2011
Bachelor of Arts from Calvin University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Digital Innovation at Domino's
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brandon

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brandon take some risk or not?

  • They can take some low-probability risks if needed.

You And Brandon

Personality Compatibility


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