Brandon Shipman in

Brandon Shipman

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Director of Digital Innovation at Domino's
📍 Detroit Metropolitan Area, United States

Brandon is the Director of Digital Innovation at Dominos, where he leverages over 12 years of experience in digital customer experience and e-commerce product management. A graduate of Calvin University, he leads a global team to launch inspired solutions for customers and team members, consistently driving creative change within the organization.

Outside of his formal role, Brandon is focused on creating cutting-edge digital experiences that demonstrate Dominos leadership and competitive advantage. He has a passion for integrating technologies like artificial intelligence and voice recognition into the customer journey, enhancing convenience and modernizing interactions with the brand.

Unique fact: Brandon led the team that created Dominos AnyWare initiative, which included emoji and tweet-based ordering, an effort that won a prestigious Cannes Lions Titanium Grand Prix award.

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Experience
14 Years
Current Role
Director of Digital Innovation
Job Level
Mid-senior
Location
Detroit Metropolitan Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Brandon cares about

Customer Experience
His work focuses on creating modern, intuitive, and delicious ordering journeys for customers across all digital platforms, including the new web and app experiences.
Digital Innovation
He is quoted as seeking technology solutions that are consistent and reliable to deliver ideal customer experiences, such as the Pinpoint Delivery powered by Google Maps.
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Career

Work history

12-2022
Director of Digital Innovation
Domino's
4-2020 - 12-2022
Manager - Operations Innovation
Domino's
1-2019 - 4-2020
Program Leader - Digital Retail Experience
Domino's
12-2016 - 1-2019
Digital Marketing Program Leader
Domino's
10-2014 - 12-2016
Digital Testing Specialist
Domino's
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts
Calvin University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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