Brandon Wise

Wildcard
DISC Type : ics

CEO at Wise Agent

Fountain Hills, Arizona, United States

Overview

Brandon Wise is the Founder and CEO of Wise Agent, a leading all-in-one CRM platform for the real estate industry. Described as an industry visionary, he focuses on innovation and strategic growth for the company. Colleagues and clients often refer to him as innovative, creative, and results-oriented.

As a high-tech entrepreneur, Brandon is passionate about developing tools that help REALTORS® save time and increase their earnings. His interests suggest a strong focus on continuous learning in business and technology, following publications and institutions like the Harvard Business Review and MIT.

Unique fact: Brandon started Wise Agent from his garage, bootstrapping the company to success alongside his wife.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Real Estate Technology
As the founder of a major real estate CRM, he is deeply invested in technology that helps agents automate leads, manage transactions, and improve efficiency.
CRM Innovation
He is focused on product development, recently launching highly requested features like "Transaction Triggers" to provide greater automation and value to users.
Industry Leadership
He actively cultivates a community of industry leaders through the Wise Agent Ambassador Program, showcasing a commitment to building strong professional relationships.

Media Appearances

Episode 175 - Brandon Wise, Founder and President, Wise Agent. Featured in The Real Estate Sessions

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Wise Agent Founder & CEO Brandon Wise Interview. Featured in YouTube

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Wise Agent CRM Launches Real Estate Podcast “Becoming A Wise Agent”. Featured in EIN Presswire

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Work History

1-2001
CEO at Wise Agent

Education

Brandon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Fountain Hills, Arizona, United States Job Level : Leadership Designation : CEO at Wise Agent
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brandon

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brandon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brandon

Personality Compatibility


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