Brant Berglund

Collaborator
DISC Type : is

Sr. Director Coaching & General Manager Tech/Platforms at National Hockey League (NHL)

Greater Boston, United States

Overview

Brant Berglund is the Sr. Director of Coaching and GM of Tech/Platforms at the NHL, with 20 years of experience in the sports industry. His background includes roles as a Video Coach for the Boston Bruins and Director of Product Marketing for hockey technology. He holds a Bachelors Degree from Boston University.

Deeply passionate about hockey, Brants career reflects his personal interests in the games strategy and technological advancement. Having spent considerable time in Boston for his education and early career, he likely maintains a strong connection to the citys sports culture.

He played a key role in developing and promoting the NHL EDGE IQ analytics platform, powered by Amazon Web Services (AWS).

Personality Overview

Fair-minded

Example Driven

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Hockey Technology
His career has progressed from team-level video coaching solutions to overseeing the entire league's technology platforms, including the NHL EDGE IQ system.
Sports Data Analytics
He has a history of building data tracking solutions and is currently a public voice for the NHL's advanced puck and player tracking data.
Product Evangelism
Actively appears on podcasts and discusses new league technologies like "Ice Tilt" to help evangelize the NHL EDGE data and its applications.

Media Appearances

Brant has no verified media appearances

Work History

3-2020
Sr. Director Coaching & General Manager Tech/Platforms at National Hockey League (NHL)
9-2010 - 3-2020
Director of Product Marketing- Hockey at XOS Digital
1-2002 - 9-2010
Video Coach at Boston Bruins
3-2007 - 5-2007
Video Coach at USA Hockey
9-1997 - 1-2002
Men's Hockey Video Coordinator at Boston University

Education

1996 - 2001
Bachelor’s Degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Senior Designation : Sr. Director Coaching & General Manager Tech/Platforms at National Hockey League (NHL)
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Insights For Selling To Brant

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brant is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Brant

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Brant move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Brant take some risk or not?

  • They probably won’t put a lot at risk.

You And Brant

Personality Compatibility


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