Brenda Kramer

Critic
DISC Type : C

Executive Director at Sustainable Finance Lab

Driebergen-Rijsenburg, Utrecht, Netherlands

Overview

Brenda Kramer is the Executive Director of the Sustainable Finance Lab, leveraging an extensive background as a senior advisor at PGGM and an economist for the European Commission and Dutch Ministry of Finance. She is an expert in shaping sustainable investment frameworks and was instrumental in developing the EU Taxonomy.

Outside of her core financial expertise, Brenda has a distinct interest in effective communication, having studied at the School for Humor & Authenticity and earned a "Humor Proof" certification. This suggests a focus on engaging and authentic presentation styles in her professional life.

Brenda was named one of the Top 50 influential women in Sustainable Finance in 2021.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sustainable Finance
Her entire career is dedicated to this field, including senior roles at PGGM and now leading the Sustainable Finance Lab to challenge policymakers and finance professionals.
EU Regulation
She represented the Dutch pension sector in the EU Expert Group that helped establish the EU's sustainable finance taxonomy and has been vocal about its implementation challenges.
Financial System Reform
She moderates public debates on changing the financial system to better serve people and the planet, reflecting a desire for systemic change.

Media Appearances

New executive director SFL per 1 June. Featured in Sustainable Finance Lab

See Now

Work History

6-2024
Executive Director at Sustainable Finance Lab
9-2024
Jurylid at Remagine Award
7-2024
Bestuurslid at Platform voor duurzame financiering
12-2021 - 6-2024
Docent UvA Academy - Duurzaamheid en Regelgeving at UvA Academy
5-2016 - 5-2024
Senior Advisor | Sustainable Finance at PGGM

Education

2-2022 - 4-2022
Alumni from School for Humor & Authenticity
2019 - 2020
Leadership from The Women's Leadership Program by Carla Clarissa

More Information

Social Presence :

Prographics :

Exp : 9 Location : Driebergen-Rijsenburg, Utrecht, Netherlands Job Level : Senior Designation : Executive Director at Sustainable Finance Lab
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brenda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brenda take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brenda

Personality Compatibility


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