Brenda Williamson

Energizer
DISC Type : I

Director of Sales at Houghton Mifflin Harcourt

Cool, California, United States

Overview

Brenda Williamson is the Director of Sales at Houghton Mifflin Harcourt, where she leads and coaches a Pre K-12 educational sales team. A graduate of Chapman University and a former teacher, she is known for her strategic management and strong customer relationships in Northern California.

She began her career as a credentialed teacher specializing in reading instruction.

Personality Overview

Full Of Energy

Believer

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

K-12 Sales Leadership
Her roles at Houghton Mifflin Harcourt and McGraw-Hill have centered on leading, coaching, and managing sales teams focused on the Pre K-12 education sector.
Reading Instruction
As a former teacher with Clear and CTEL credentials specializing in reading, she possesses foundational expertise in literacy education and curriculum needs.
Sales Talent Recruitment
She is actively involved in hiring for her team, having publicly posted about looking for skilled educational account executives in Northern California.

Media Appearances

Brenda has no verified media appearances

Work History

9-2013
Director of Sales at Houghton Mifflin Harcourt
6-2013 - 9-2013
CA Adoption Manager at McGraw-Hill Education
2004 - 6-2013
Consultive Sales Professional at McGraw-Hill School Education Group
9-1994 - 10-2004
Teacher at Black Oak Mine USD
1992 - 1994
After School and Summer Instructor at ElDorado County

Education

Bachelor of Arts (B.A.) from Chapman University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Cool, California, United States Job Level : Mid-senior Designation : Director of Sales at Houghton Mifflin Harcourt
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brenda

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brenda take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Brenda

Personality Compatibility


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