Cristina Ronski

Questioner
DISC Type : c

Chief Executive Officer Walmart Central America at Walmart de México y Centroamérica

Costa Rica

Overview

Cristina Ronski is the CEO of Walmart Central America, a role she assumed in January 2024. Her 27-year career spans leadership positions in FMCG and retail at Abbott, SC Johnson, and Kimberly Clark across Asia, Latin America, and North America. She holds an MBA in Marketing from the University of Wisconsin–Oshkosh.

Of Ecuadorian-American nationality, Cristina has moved internationally for her career, supported by her husband and daughters. In 2019, she relocated her family from Asia to Central America to begin her journey with Walmart, embracing the local culture.

Unique fact: Cristina is the first woman in Walmarts history to be appointed as the Chief Executive Officer for the Central America region.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Women's Leadership
She is a co-sponsor of Walmart's "Mujeres Imparables" (Unstoppable Women) initiative, which provides development and tools for aspiring female leaders within the company.
Omnichannel Strategy
Recognized for her focus on accelerating Walmart's omnichannel strategy, aiming to create a seamless and valuable ecosystem for customers across all platforms.
Customer Value
She is driven by Walmart's core purpose of helping families with limited budgets save money and live better, a central theme in her leadership philosophy.

Media Appearances

Cristina Ronski, Chief Executive Officer .... Featured in Walmart Corporate

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Cristina Ronski asume liderazgo de Walmart Centroamérica. Featured in Walmart Centroamérica

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#ExclusivasEyN Conversamos con Cristina Ronski, CEO de Walmart Centroamérica. Featured in Estrategia y Negocios

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Work History

1-2024
Chief Executive Officer Walmart Central America at Walmart de México y Centroamérica
6-2022 - 1-2024
VP Health & Wellness - Providing Mexican families access to trusted Health & Wellness solutions at Walmart de México y Centroamérica
2019 - 6-2022
CMO Central America at Walmart
2017 - 2019
Divisional Vice President, Japan, ANZ, Thailand & Emerging Markets. at Abbott
2015 - 2017
Divisional Vice President, South East Asia, Abbott Nutrition at Abbott

Education

INSEAD Women’s Global Leadership Program from INSEAD
Master of Business Administration (MBA) in Marketing from University of Wisconsin–Oshkosh

More Information

Social Presence :

Prographics :

Exp : 25 Location : Costa Rica Job Level : Leadership Designation : Chief Executive Officer Walmart Central America at Walmart de México y Centroamérica
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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