Brendan Cross

Doer
DISC Type : sd

Enterprise Account Executive at Snowflake

Atlanta, Georgia, United States

Overview

Brendan is an Enterprise Account Executive at Snowflake, focused on mobilizing the worlds data. With prior experience in large enterprise partnerships at Gartner and Meltwater, he has a strong background in strategic account management. Colleagues have described him as organized, detail-oriented, and a hard-working team player. He holds a B. A. from Wake Forest and an M. A. from UCLA.

Outside of his professional life, Brendan has a significant athletic background, having been a quarterback in college. He dedicated five years to playing Division I football, first for the Wake Forest Demon Deacons and later for the UCLA Bruins, demonstrating a high level of commitment and discipline.

Unique fact: Brendan was a 5-year letterman, playing quarterback for two major university football programs: Wake Forest University and UCLA.

Personality Overview

Strategic Planner

Risk-Accepting

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Generative AI
Frequently posts about Snowflake's role in GenAI initiatives, including Snowflake Intelligence and Cortex AI, highlighting their importance in modern data strategy.
Data Cloud Performance
Shares content on how Snowflake's Snowpark provides faster performance and significant cost savings for customers compared to other solutions.
AI-Powered Sales
Promotes the use of AI tools, like Snowflake's internal sales chatbot, to enhance sales team productivity and success by providing instant access to information.

Media Appearances

Brendan has no verified media appearances

Work History

10-2024
Enterprise Account Executive at Snowflake
3-2023 - 10-2024
Strategic Accounts & Team Lead at Snowflake
3-2021 - 3-2023
Sr. Manager, Large Enterprise Partnerships at Gartner
5-2019 - 3-2021
Manager, Enterprise Partnerships at Meltwater
8-2016 - 3-2019
Manager, Premium Sales at NFL On Location Experiences

Education

2009 - 2013
B.A from Wake Forest University
2013 - 2014
M.A from UCLA

More Information

Social Presence :

Prographics :

Exp : 9 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Enterprise Account Executive at Snowflake
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brendan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brendan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brendan

Personality Compatibility


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