Brendan Hurley, MSM, CMM

Visionary
DISC Type : Ds

Chief of Collaboration, Communication, and Marketing at Goodwill of Greater Washington

Alexandria, Virginia, United States

Overview

Brendan has no verified overview

Personality Overview

Goal-Oriented

Fast But Thoughtful

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brendan has no verified topics they care about

Media Appearances

Brendan has no verified media appearances

Work History

10-2003
Chief of Collaboration, Communication, and Marketing at Goodwill of Greater Washington
7-2009 - 6-2010
President at American Marketing Association-DC
11-1997 - 9-2003
Marketing Director at Clear Channel Communications
6-1996 - 10-1997
Assoc. National Director of Communications at March of Dimes National HQ
4-1992 - 5-1996
Promotions Director at Colfax Communications

Education

MS from The Johns Hopkins University - Carey Business School
BA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Alexandria, Virginia, United States Job Level : N/A Designation : Chief of Collaboration, Communication, and Marketing at Goodwill of Greater Washington
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brendan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brendan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brendan

Personality Compatibility


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