Brendan M.

Examiner
DISC Type : cs

Director, Market Research & Insights at Cencora

Greater Philadelphia, United States

Overview

Brendan McCrossan leads market research at Cencora, bringing over nine years of experience in analytics, marketing, and corporate strategy within the pharmaceutical sector. His expertise is backed by an MBA from Saint Josephs University and a certification in SAS Business Intelligence, focusing on providing data-driven insights to support company growth.

Based on his academic and professional history in Pennsylvania, Brendan likely follows Philadelphia sports, including the Eagles and Phillies. He may also maintain an interest in the athletic programs of his alma maters, the University of Scranton Royals and the Saint Josephs Hawks.

Colleagues describe Brendan as an amazing, hardworking, and dedicated manager with a consistently positive attitude who goes above and beyond to achieve goals.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Pharma Market Insights
He leads a market research team focused on providing data-driven insights and market analyses within the pharmaceutical industry.
Data Analytics
His background is rooted in analytics, and he holds multiple certifications in Data Analytics and SAS Business Intelligence.
Continuous Learning
Recently completed his MBA from Saint Joseph's University, showing a commitment to ongoing professional development and education.

Media Appearances

Brendan has no verified media appearances

Work History

11-2023
Director, Market Research & Insights at Cencora
11-2022 - 11-2023
Manager, Market Research & Insights at Cencora
5-2021 - 11-2022
Manager, Brand/Speciality Rx Marketing at Cencora
3-2020 - 5-2021
Operations Specialist, Market Access at Teva Pharmaceuticals
7-2018 - 3-2020
Account Coordinator, Brand Marketing at Allergan

Education

1-2021 - 5-2023
Master of Business Administration - MBA from Saint Joseph's University
2011 - 2015
Bachelor of Science - BS from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director, Market Research & Insights at Cencora
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brendan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brendan take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brendan

Personality Compatibility


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