Brendan Shook

Evaluator
DISC Type : SCD

Executive Vice President- Marketing & Medical Education at Paragon 28

Westminster, Colorado, United States

Overview

Brendan Shook is the Executive Vice President of Marketing & Medical Education at Paragon 28, with over 17 years in the orthopaedic medical device industry. A graduate of The Johns Hopkins University, he has extensive experience in sales and marketing leadership roles and a passion for developing leaders.

Outside of his corporate career, Brendan is a decorated lacrosse player, having been a Division 1 All-American at Johns Hopkins and captain of the team. He now coaches youth lacrosse and has played professionally. He resides in Colorado with his wife and two daughters.

He was inducted into the Ohio Lacrosse Hall of Fame in 2017 for his achievements as a player.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Medical Device Marketing
As EVP of Marketing and Medical Education at Paragon 28, he leads the marketing strategy for specialized foot and ankle surgical systems.
Lacrosse Development
A former professional and Johns Hopkins All-American player, he now coaches at Dawson School and previously established lacrosse programs for Native American youth.
Foot & Ankle Surgery
His work at Paragon 28 is exclusively focused on advancing technology and creating innovative surgical systems for the foot and ankle sector.

Media Appearances

Brendan Shook - Paragon 28. Featured in TheOrg

See Now

Work History

9-2019 - 4-2025
Executive Vice President- Marketing & Medical Education at Paragon 28
1-2019 - 9-2019
Regional Sales Director at Zimmer Biomet
11-2017 - 1-2019
Vice President- Sales Channel Development & AVP of Sales at Xtant Medical
5-2011 - 10-2017
Sr. Director- Marketing at Wright Medical
2-2012 - 3-2016
President at Lotus 88 Foundation for Woman and Children

Education

Bachelor of Arts from The Johns Hopkins University
Masters of Science from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Westminster, Colorado, United States Job Level : N/A Designation : Executive Vice President- Marketing & Medical Education at Paragon 28
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brendan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brendan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brendan

Personality Compatibility


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