Brent Allen

Pioneer
DISC Type : dsi

Executive Vice President - Transformation at GreenShield

Tecumseh, Ontario, Canada

Overview

Brent leads GreenShields transformation from an insurance company into an integrated health services organization. With over 20 years of experience, he leverages technology and AI to enhance customer experience. He holds an MBA from the Sobey School of Business and a CEBS designation.

He became obsessed with joining GreenShield over 14 years ago after reading the companys first-ever Drug Study, a year before he was hired.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Healthcare Transformation
His current role is dedicated to leading GreenShield’s evolution from a traditional insurer into an integrated health services organization and defining its target operating model.
AI-driven Experiences
He is focused on leveraging technology, particularly AI, to enhance business processes and deliver a superior and integrated customer experience across GreenShield's services.
Integrated Health Services
He champions GreenShield's unique "payer-provider" model, which combines insurance and benefits with the direct delivery of medical, mental health, and pharmacy services.

Media Appearances

Brent has no verified media appearances

Work History

6-2022
Executive Vice President - Transformation at GreenShield
1-2022 - 6-2022
Executive Vice President - Insurance Operations at GreenShield
7-2019 - 1-2022
Executive Vice President, Group at GreenShield

Education

2008 - 2010
MBA from Sobey School of Business
1999 - 2003
Certified Employee Benefit Specialist (CEBS) from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Tecumseh, Ontario, Canada Job Level : Leadership Designation : Executive Vice President - Transformation at GreenShield
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brent

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They are generally fast movers and can take quick decisions
  • Can Brent take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brent

Personality Compatibility


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