Brent Ashton

Galvanizer
DISC Type : Id

Chief Executive Officer and Board Director at Covalon Technologies Ltd.

New York City Metropolitan Area, United States

Overview

Brent Ashton is the purpose-driven CEO of Covalon Technologies, leveraging extensive general management and commercial experience in the MedTech sector. An alumnus of the Ivey Business School, he is recognized for his authentic leadership style and a demonstrated ability to foster trusted relationships with customers, partners, and colleagues.

He is a passionate supporter of pediatric hematology and oncology healthcare teams, a cause deeply personal to him. This dedication is inspired by his familys own journey and his immense gratitude for the healthcare professionals who cared for his youngest son, Max, who is now a healthy young adult.

His professional mission in healthcare is profoundly influenced by his sons successful battle with pediatric cancer.

Personality Overview

Self-Assured

Persuader

People-Oriented

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Vascular Access
He actively promotes Covalon's solutions, such as VALGuard®, and engages with the clinical community at events like the Association for Vascular Access (AVA) annual meeting.
Advanced Wound Care
Focuses on connecting with business partners and exploring new technology in the wound care space, highlighting Covalon's patented collagen wound products.
Clinical Evidence
He has made clinical evidence generation a top priority at Covalon, proudly sharing peer-reviewed studies that demonstrate significant positive patient outcomes with their products.

Media Appearances

Brent has no verified media appearances

Work History

Chief Executive Officer and Board Director at Covalon Technologies Ltd.
Vice President and General Manager - Specimen Management Business Group at BD
Business Unit Vice President - Medical Solutions Division at 3M
Vice President - Global Platforms - Medical Solutions Division at 3M
Vice President – Global Business and Marketing - Critical and Chronic Care Solutions Division at 3M

Education

1991 - 1995
Business from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer and Board Director at Covalon Technologies Ltd.
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about other customers and how they have derived value from your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brent

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brent take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brent

Personality Compatibility


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