Brent D. Gardner, CLU, ChFC

Judge
DISC Type : Dc

National Sales Manager at Life Solutions, a Brokerage General Agency

McKinney, Texas, United States

Overview

Brent D. Gardner is an Independent Insurance Broker with CLU and ChFC designations, specializing in life, disability, and long-term care insurance for business owners. He focuses on complex challenges like estate planning, retirement, and business succession. Colleagues and clients describe him as creative, knowledgeable, and trustworthy.

Outside of his personal practice, Brent enjoys training, coaching, and mentoring the next generation of insurance producers. He attended Kansas State University, where he was a member of the Sigma Phi Epsilon fraternity, and maintains an interest in economic history and geopolitical events.

Unique Fact: He has a knack for drafting insurance ads that get approved by regulators with zero edits.

Personality Overview

Demanding

Features Driven

Quality Focused

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Business Succession
His practice has a specific focus on business succession and continuity planning for business owners and their employees.
Insurance Compliance
He has highlighted his expertise in creating advertisements that meet the strict compliance requirements of insurance companies and state regulators.
Retirement Security
He advises clients on using financial products to solve long-term problems, including the risk of outliving their money during retirement.

Media Appearances

Brent D. Gardner, CLU, ChFC – YouTube Videos. Featured in YouTube

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Brent D. Gardner, CLU, ChFC - YouTube. Featured in YouTube

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Work History

1-1997
National Sales Manager at Life Solutions, a Brokerage General Agency
5-1991
Personal Producing General Agent at Brent D. Gardner, CLU, ChFC

Education

Bachelor of Science from Kansas State University
Professional Designations from The American College of Financial Services

More Information

Social Presence :

Prographics :

Exp : 35 Location : McKinney, Texas, United States Job Level : Middle Designation : National Sales Manager at Life Solutions, a Brokerage General Agency
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Insights For Selling To Brent D.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent D. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brent D.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brent D. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brent D. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brent D.

Personality Compatibility


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