Brent Hoskins

Examiner
DISC Type : cs

Executive Director at Business Technology Association

Kansas City, Missouri, United States

Overview

Brent Hoskins is the Executive Director of the Business Technology Association (BTA), a role he has held since 2006 after joining the organization in 1986. A graduate of the University of Missouri School of Journalism, he also serves as the long-time editor of BTAs monthly publication, "Office Technology" magazine, focusing on dealer education and industry trends.

Outside of work, Brent is an avid explorer of the Midwest. He and his wife enjoy traveling to small towns to study the local architecture, dine at area restaurants, and speak with the local people. He also appears to be a fan of the Kansas City Royals baseball team.

He has spent his entire professional career of nearly four decades with the Business Technology Association, advancing from a writer to the organizations leader.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Office Technology Evolution
As editor of "Office Technology" magazine for over 30 years, he consistently covers industry diversification into managed IT, production print, and AI.
Dealer Education
He is passionate about dealer success, managing initiatives like monthly webinars and peer support groups to help members strengthen their businesses.
Midwest Exploration
An interview revealed he and his wife enjoy exploring small Midwestern towns, studying architecture, and talking with locals.

Media Appearances

Brent has no verified media appearances

Work History

6-2006
Executive Director at Business Technology Association
12-1988
Editor, Office Technology Magazine at Business Technology Association
11-1986 - 12-1988
Reporter at Business Technology Association
3-1985 - 11-1986
Reporter at Blue Springs Examiner

Education

Bachelor's in Journalism from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 41 Location : Kansas City, Missouri, United States Job Level : Senior Designation : Executive Director at Business Technology Association
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brent

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brent take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brent

Personality Compatibility


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