Bret Kelley

Energizer
DISC Type : I

President at Trivantage

Greensboro, North Carolina, United States

Overview

Bret Kelley is the President of Trivantage, bringing over 30 years of experience in driving profitable growth and developing business teams in the textile industry. He is a graduate of The University of North Carolina at Chapel Hill, where he earned a Bachelor of Arts.

His career shows a deep commitment to his company, having been with Trivantage and its parent company, Glen Raven, for a significant portion of his professional life. This long tenure reflects a strong sense of loyalty and dedication to the organizations mission and people.

Unique fact: Bret has a long-standing history with his company, progressing internally from Vice President of Sales to his current role as President.

Personality Overview

Enthusiastic

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Growth
His career is focused on advising corporations on profitable growth, new business development, and strategic alliances.
Team Leadership
Emphasizes the training, motivation, and professional development of exceptional business teams as a core leadership principle.
Performance Fabrics
Leads a top supplier of performance fabrics, indicating a deep interest in the textile industry's markets and innovations.

Media Appearances

Executive Transition: Bret Kelley Named President of Trivantage®. Featured in Trivantage Blog

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New president for Trivantage. Featured in International Boat Industry (IBI News)

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Work History

1-2024
President at Trivantage
11-2014 - 2-2024
Vice President, Sales at Trivantage
1-2003 - 11-2014
Director, Sales and Marketing at Highland
11-1999 - 12-2002
Business Manager at Highland
8-1996 - 10-1999
Product Manager at Highland

Education

1986 - 1990
Bachelor of Arts (BA) from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greensboro, North Carolina, United States Job Level : N/A Designation : President at Trivantage
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Insights For Selling To Bret

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bret is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bret

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bret move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bret take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bret

Personality Compatibility


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