Bret Lawson

Activist
DISC Type : Cd

Senior Manager Digital Analytics at Mattress Firm

Magnolia, Texas, United States

Overview

Bret is a senior digital analytics manager at Mattress Firm with two decades of experience in retail and ecommerce. He leads a multidisciplinary team, using AI and Python to transform complex data into strategic insights. He holds a BS from Texas A&M University, and colleagues describe him as a highly motivated professional.

Personality Overview

Meticulous

Value Conscious

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI-Enhanced Analytics
Leads his team in using LLM-powered Python development and holds certifications in AI fluency and Python for Data Science automation.
Digital Experience
He actively uses and posts about digital experience analytics platforms like ContentSquare to understand and optimize the customer journey.
Marketing Attribution
A core focus of his role, he has successfully reduced attribution analysis cycles from weeks to days by leveraging modern data infrastructure and AI.

Media Appearances

Bret has no verified media appearances

Work History

5-2020
Senior Manager Digital Analytics at Mattress Firm
4-2016 - 5-2020
Director of Customer Engagement & Digital Analytics at Stage Stores
12-2013 - 3-2016
Ecommerce Project Manager at Hisco
3-2003 - 8-2013
Owner and Founder at VectorTec

Education

BS from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Magnolia, Texas, United States Job Level : Middle Designation : Senior Manager Digital Analytics at Mattress Firm
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Insights For Selling To Bret

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bret is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bret

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bret move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bret take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bret

Personality Compatibility


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