Bret Lawson in

Bret Lawson

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Senior Manager Digital Analytics at Mattress Firm
📍 Magnolia, Texas, United States

Bret is a senior digital analytics manager at Mattress Firm with two decades of experience in retail and ecommerce. He leads a multidisciplinary team, using AI and Python to transform complex data into strategic insights. He holds a BS from Texas A&M University, and colleagues describe him as a highly motivated professional.

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Experience
22 Years
Current Role
Senior Manager Digital Analytics
Job Level
Middle
Location
Magnolia, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bret cares about

AI-Enhanced Analytics
Leads his team in using LLM-powered Python development and holds certifications in AI fluency and Python for Data Science automation.
Digital Experience
He actively uses and posts about digital experience analytics platforms like ContentSquare to understand and optimize the customer journey.
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Career

Work history

5-2020
Senior Manager Digital Analytics
Mattress Firm
4-2016 - 5-2020
Director of Customer Engagement & Digital Analytics
Stage Stores
12-2013 - 3-2016
Ecommerce Project Manager
Hisco
3-2003 - 8-2013
Owner and Founder
VectorTec
In the press

Media appearances

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Education
BS
Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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