Bret Ridgeway

Doer
DISC Type : sd

Creative Director at TMA (The Marketing Arm)

El Segundo, California, United States

Overview

Bret Ridgeway is an award-winning Creative and Art Director with experience at globally recognized agencies like Wieden & Kennedy, Saatchi, and TBWA\Chiat\Day. He has developed campaigns for iconic brands including Nike, Coca-Cola, Toyota, and State Farm. Colleagues describe him as an inspiring, persuasive, and gifted creative leader. He holds a B. S. in Advertising from The University of Texas at Austin.

Having lived and worked in major creative hubs such as New York, Portland, Amsterdam, Austin, San Francisco, and Boston, Bret possesses a broad cultural perspective and adaptability. This extensive geographic experience informs his creative approach, allowing him to develop culturally-relevant campaigns for a diverse range of audiences.

He has the unique distinction of having worked for the legendary agency Wieden & Kennedy in both their Portland and Amsterdam offices.

Personality Overview

Strategic Planner

Results Focused

Fast-paced

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Automotive Advertising
He has led creative for numerous automotive brands, including Toyota, Kia, and directed the launch of the luxury car brand Genesis in the US.
Iconic Brand Building
His portfolio includes work for some of the world's most recognized brands like Nike and Coca-Cola, and he currently shapes the "Jake from State Farm" campaign.
Creative Mentorship
His social media activity indicates he actively shares job opportunities and supports fellow creatives in the advertising industry. [Predicted]

Media Appearances

Bret has no verified media appearances

Work History

9-2023
Creative Director at TMA (The Marketing Arm)
3-2022 - 8-2023
Creative Director at CourtAvenue
6-2020 - 2-2022
Creative Director at Edelman, Envoy, Best Friend
12-2016 - 6-2020
Creative Director at INNOCEAN USA
3-2014 - 11-2016
Freelance Art Director/Creative Director at TBWA\Chiat\Day, Team One, Zambezi, Innocean USA

Education

Education details unavailable from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 11 Location : El Segundo, California, United States Job Level : Mid-senior Designation : Creative Director at TMA (The Marketing Arm)
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Insights For Selling To Bret

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bret is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bret

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bret move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bret take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bret

Personality Compatibility


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