Brett Buchanan

Commander
DISC Type : D

Chief Product Officer, Product Consultant and Coach at Test Double

Columbus, Ohio, United States

Overview

Brett is the Chief Product Officer at Test Double, a role he took on after they acquired his firm, Pathfinder Product Labs. A seasoned product leader and coach with experience in retail, healthcare, and fintech, he has degrees from Ohio University and the University of Dayton. People who have worked with him describe him as having strong leadership and being an innovative problem-solver.

Outside of his main role, Brett is deeply invested in fostering the product management community. In 2015, he founded the Columbus Product Club to help local professionals learn from each other. He also draws inspiration from unique sources, such as the therapist Phil Stutz, to inform his views on navigating professional challenges.

Unique Fact: Brett was recognized as a "Smart Business Dealmaker" in Columbus for the successful acquisition of his company.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Product Leadership
He runs "Product Leadership Circles, " an executive peer group for VPs and CPOs to collaborate on real-world challenges and innovate on product strategy.
Team Empowerment
His consulting philosophy focuses on coaching teams to become self-sufficient, enabling them to build and deploy products effectively on their own in the future.
Product Community
As the founder of the Columbus Product Club, he is passionate about building local networks for product managers to connect, share ideas, and grow professionally.

Media Appearances

Brett has no verified media appearances

Work History

11-2023
Chief Product Officer, Product Consultant and Coach at Test Double
2-2019
Founder & CEO at Pathfinder Product Labs
12-2016
Founder at Columbus Product Club
Product Leader at Tribevest
Director, Product Management at Gap Inc.

Education

2012 - 2013
Master's Degree from Ohio University
BS from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 9 Location : Columbus, Ohio, United States Job Level : Leadership Designation : Chief Product Officer, Product Consultant and Coach at Test Double
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brett

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can take decisions very fast if you manage to convince them.
  • Can Brett take some risk or not?

  • The risks don’t matter much to them.

You And Brett

Personality Compatibility


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