Brett Cohen

Visionary
DISC Type : Ds

Account Executive at Pacific Rim Capital, Inc.

Los Angeles Metropolitan Area, United States

Overview

Brett Cohen is a results-driven Account Executive at Pacific Rim Capital, Inc. , specializing in equipment financing and asset management for Fortune 500 companies. With an EMBA from the University of Massachusetts Amherst, he excels at solving complex organizational challenges. Colleagues describe him as dynamic, energetic, and a professional with an innate ability to understand client needs.

Personality Overview

Big Vision Person

Early Adopter

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Equipment Financing
His current role involves delivering equipment financing and asset management solutions to align financial strategies with operational efficiency for large corporations.
Sales Methodologies
He is passionate about the "always be disarming" NEPQ sales process, which he has used to become a top producer across multiple industries.
Client Relationships
Focuses on building and maintaining successful long-term client relationships, aiming to solve challenges that threaten business targets and create friction.

Media Appearances

Brett has no verified media appearances

Work History

10-2025
Account Executive at Pacific Rim Capital, Inc.
6-2024 - 9-2025
Sales Director at PureSpectrum
7-2023 - 4-2024
Director of Sales, Net New Sales Team at Suzy
1-2020 - 6-2023
Director of Client Solutions, Sago at Sago
1-2017 - 1-2020
Senior Director, Client Development at Cint

Education

1990 - 1994
Bachelor of Business Administration (B.B.A.) from University of Massachusetts Amherst
1997 - 1999
EMBA from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : Account Executive at Pacific Rim Capital, Inc.
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brett

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brett take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brett

Personality Compatibility


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