Iva Johan in

Iva Johan

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Chief Strategy Officer at Bernadette
📍 United Kingdom

Iva is the Chief Strategy Officer at Bernadette (VCCP Group), with over 15 years of experience launching digital products and brands for clients like Ford and Cadbury. Holding a Ph. D. and an MBA, she specializes in strategy, transformation, and business design. Colleagues describe her as smart, patient, inspiring, and a natural leader.

Iva is passionate about the intersection of technology and daily life, and is actively involved in the digital community as a multi-year judge for the BIMA Awards, where she has chaired the Tech Pioneers session. She also cares deeply about disability representation and inclusion within the advertising industry.

For nine months, she conducted a personal experiment where she let an AI assistant run her life, from deciding what to cook to how to save a dying plant.

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Experience
8 Years
Current Role
Chief Strategy Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Iva shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Iva cares about

Digital Transformation
Her career is focused on leading strategy and transformation, helping teams shape, develop, and launch new digital products, services, and brands.
AI in Daily Life
She ran a personal nine-month experiment where an AI assistant made her daily decisions, indicating a deep interest in practical AI applications.
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Career

Work history

1-2024
Chief Strategy Officer
Bernadette
3-2023 - 12-2023
Head of Strategy
Bernadette
9-2023
Startup Board Advisor
oska health
8-2018
Director
State&Brook Ltd
10-2021 - 2-2023
Head Of Strategy
ustwo
In the press

Media appearances

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Education
2008 - 2011
Master of Business Administration (MBA)
University of Liverpool
2012 - 7-2022
Doctor of Philosophy (Ph.D.)
Walden University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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