Iva Johan

Trailblazer
DISC Type : ID

Chief Strategy Officer at Bernadette

United Kingdom

Overview

Iva is the Chief Strategy Officer at Bernadette (VCCP Group), with over 15 years of experience launching digital products and brands for clients like Ford and Cadbury. Holding a Ph. D. and an MBA, she specializes in strategy, transformation, and business design. Colleagues describe her as smart, patient, inspiring, and a natural leader.

Iva is passionate about the intersection of technology and daily life, and is actively involved in the digital community as a multi-year judge for the BIMA Awards, where she has chaired the Tech Pioneers session. She also cares deeply about disability representation and inclusion within the advertising industry.

For nine months, she conducted a personal experiment where she let an AI assistant run her life, from deciding what to cook to how to save a dying plant.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They will bat for you if they come to believe in you.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Digital Transformation
Her career is focused on leading strategy and transformation, helping teams shape, develop, and launch new digital products, services, and brands.
AI in Daily Life
She ran a personal nine-month experiment where an AI assistant made her daily decisions, indicating a deep interest in practical AI applications.
Tech Innovation
Serves as a judge for the BIMA Awards, the UK's longest-standing digital and tech awards, and has chaired the Tech Pioneers judging session.

Media Appearances

Iva has no verified media appearances

Work History

1-2024
Chief Strategy Officer at Bernadette
3-2023 - 12-2023
Head of Strategy at Bernadette
9-2023
Startup Board Advisor at oska health
8-2018
Director at State&Brook Ltd
10-2021 - 2-2023
Head Of Strategy at ustwo

Education

2008 - 2011
Master of Business Administration (MBA) from University of Liverpool
2012 - 7-2022
Doctor of Philosophy (Ph.D.) from Walden University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Chief Strategy Officer at Bernadette
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Insights For Selling To Iva

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iva is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Iva

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Iva move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Iva take some risk or not?

  • If necessary, they will be ready to take risks.

You And Iva

Personality Compatibility


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