Iva is the Chief Strategy Officer at Bernadette (VCCP Group), with over 15 years of experience launching digital products and brands for clients like Ford and Cadbury. Holding a Ph. D. and an MBA, she specializes in strategy, transformation, and business design. Colleagues describe her as smart, patient, inspiring, and a natural leader.
Iva is passionate about the intersection of technology and daily life, and is actively involved in the digital community as a multi-year judge for the BIMA Awards, where she has chaired the Tech Pioneers session. She also cares deeply about disability representation and inclusion within the advertising industry.
For nine months, she conducted a personal experiment where she let an AI assistant run her life, from deciding what to cook to how to save a dying plant.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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