Brett Jenkins

Energizer
DISC Type : I

EVP, Chief Technology & Digital Officer at Nexstar Media Group, Inc.

Providence, Rhode Island, United States

Overview

Brett Jenkins is the EVP, Chief Technology & Digital Officer at Nexstar Media Group, where he leads the companys technology, data, and digital strategy. He is a key figure in the broadcast industrys evolution, with a strong focus on the development and deployment of NextGen TV (ATSC 3. 0). He holds a BSEE from the University of Massachusetts and an MBA from Boston University.

He serves on the Board of the Advanced Television Systems Committee (ATSC), the standards organization for digital television, playing a pivotal role in shaping the future of broadcast technology.

Personality Overview

Enthusiastic

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

NextGen TV (ATSC 3. 0)
A vocal advocate and leader in deploying this technology, viewing it as essential for the broadcast industry's growth and ability to launch new data services.
Broadcast Innovation
He is focused on leveraging technology to create new business opportunities and revenue streams for broadcasters, including datacasting and interactive services.
Digital Transformation
His role encompasses integrating digital operations with traditional broadcasting to navigate industry disruption and enhance viewer engagement and services.

Media Appearances

Brett has no verified media appearances

Work History

3-2023
EVP, Chief Technology & Digital Officer at Nexstar Media Group, Inc.
1-2017 - 2-2023
EVP, Chief Technology Officer at Nexstar Media Group, Inc.
12-2014 - 1-2017
VP CTO at Media General
8-2011 - 12-2014
VP CTO at LIN Media
1-2009 - 8-2011
VP Technology at ION Media Networks

Education

2003 - 2005
MBA from Questrom School of Business, Boston University
1988 - 1992
BSEE from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 24 Location : Providence, Rhode Island, United States Job Level : Leadership Designation : EVP, Chief Technology & Digital Officer at Nexstar Media Group, Inc.
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brett

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brett take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Brett

Personality Compatibility


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