Brett Morgan

Enigma
DISC Type : idc

Chief Executive Officer at Morgan Auto Group

Tampa, Florida, United States

Overview

Brett Morgan is the CEO of Morgan Auto Group, overseeing more than 70 dealerships across Florida. He has driven significant growth through strategic acquisitions, expanding the company into one of the largest privately held automotive groups in the U. S. He earned a BS from the University of Richmond.

Outside of work, Brett is deeply involved in the Tampa Bay community, serving as a board member for the Gasparilla Music Festival. A fan of live music, he also enjoys playing guitar, spending time with his daughter and two dogs, and actively supports the Tampa Bay Rays and Rowdies.

He once had a passion for radio, working as an Executive Producer for a Clear Channel news station where he reported on 9/11.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Dealership Acquisitions
Heads one of the fastest-growing dealer groups in Florida, frequently speaking about the strategy behind acquiring and integrating new dealerships into his company's portfolio.
Live Music
Serves on the board of the Gasparilla Music Festival and actively seeks B2B collaboration with other business leaders who share a passion for live music events.
Community Philanthropy
Supports various local causes, including youth mentorship with Big Brothers Big Sisters and fundraising for the American Heart Association and local schools.

Media Appearances

Brett has no verified media appearances

Work History

3-2019
Chief Executive Officer at Morgan Auto Group

Education

8-1997 - 5-2001
Bachelor of Science - BS from University of Richmond - Robins School of Business
Master of Business Administration - MBA from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Executive Officer at Morgan Auto Group
URL has been copied!

Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brett

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brett take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brett

Personality Compatibility


Other Morgan Auto Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.