Brett Peel

Inspirer
DISC Type : id

Associate Director Engineering at Magnite

Atlanta, Georgia, United States

Overview

Brett Peel is an Associate Director of Engineering at Magnite, specializing in leading cross-functional teams and complex systems. With a background from Georgia Institute of Technology, he has a track record of mentoring engineers at firms like Microsoft and Xandr. Colleagues often describe him as collaborative, patient, and intellectually sharp.

Outside of his technical leadership roles, Brett is focused on building strong professional relationships and making a positive impact on the goals of others. Based on his time studying in Georgia, he may enjoy following local college and professional sports teams.

While at AppNexus, he personally designed and built the companys Universal Pixel Solution.

Personality Overview

Achievment Oriented

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Mentoring Engineers
A core responsibility in his management roles, where he created tailored career growth plans and coached individuals to help them achieve their aspirations.
Audience Data Platforms
He has extensive experience leading teams responsible for audience building and targeting capabilities at both Xandr and Microsoft, managing significant product revenue.
Building Relationships
His personal philosophy is to "build systems, build teams and build relationships, " highlighting his people-first approach to technical leadership.

Media Appearances

Brett has no verified media appearances

Work History

8-2025
Associate Director Engineering at Magnite
1-2023 - 8-2025
Principal Software Engineering Manager at Microsoft
3-2021 - 1-2023
Senior Software Engineering Manager at Xandr
8-2018 - 3-2021
Senior Software Engineer II, Team Lead at Xandr
7-2017 - 8-2018
Senior Software Engineer II, Team Lead at AppNexus

Education

2001 - 2015
BS from Southern Polytechnic State University
2000 - 2001
Engineering from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Associate Director Engineering at Magnite
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brett

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brett take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brett

Personality Compatibility


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