Gavin Buxton

Cheerleader
DISC Type : Is

VP & Managing Director - Asia (SEA, South Asia & North Asia ex. JP) at Magnite

Singapore

Overview

Gavin Buxton is the VP and Managing Director for Asia at Magnite, the worlds largest independent sell-side advertising company. With over 20 years of experience, he leads teams helping publishers monetize content across CTV, video, and DOOH. Colleagues and partners describe him as strategic, collaborative, and professional.

He is a board member for the IAB in Southeast Asia and India, contributing to the growth and development of the regions digital advertising industry.

Personality Overview

Considerate

Affable

Listener

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

CTV Advertising
Frequently speaks on how automation, AI, and new ad formats are shaping the future of Connected TV, particularly in the fast-growing Southeast Asian market.
Publisher Monetization
As a leader at a sell-side platform, his primary focus is on helping publishers maximize revenue and efficiency across all screens and formats, from OTT to DOOH.
AI in Ad Tech
Discusses how AI is transforming the economics and creative dynamics of advertising, particularly in creating efficiencies for publishers and advertisers on streaming platforms.

Media Appearances

In conversation with Gavin Buxton, Managing Director Asia at Magnite. Featured in Agency Reporter

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AI is reshaping CTV from a largely passive viewing channel into a more transparent, performance‑driven environment: Gavin Buxton, Magnite. Featured in Media News 4U

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Growing acceptance of ads on streaming platforms is win‑win for all: Magnite’s Gavin Buxton. Featured in Campaign Asia

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Work History

6-2021
VP & Managing Director - Asia (SEA, South Asia & North Asia ex. JP) at Magnite
1-2018 - 6-2021
Managing Director - APAC (ex. ANZ) at SpotX (now part of Magnite)
1-2017 - 6-2018
Board Member at IAB Southeast Asia and India
8-2015 - 1-2018
Managing Director – APAC at S4M
1-2014 - 3-2015
Head of Global Agencies & Accounts - APAC at Microsoft

Education

B.Sc. Business Economics from University of Plymouth
Education details unavailable from St George's Weybridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Senior Designation : VP & Managing Director - Asia (SEA, South Asia & North Asia ex. JP) at Magnite
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Insights For Selling To Gavin

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Show them how they look good by making this decision
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gavin is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Gavin

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gavin move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Gavin take some risk or not?

  • They are unlikely to take many risks.

You And Gavin

Personality Compatibility


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