Bri Borchardt in

Bri Borchardt

Enthusiast · DISC type i
Senior Product Manager at DealerBuilt
📍 Verona, Wisconsin, United States

Bri is a product leader at DealerBuilt, creating innovative solutions for the automotive industry. With a background at companies like RevenueWell and Epic, she holds a BBA from the University of Wisconsin-Madison and is a Certified Scrum Product Owner, specializing in product management and software implementation.

Outside of work, Bri maintains a strong connection to her alma mater, the University of Wisconsin-Madison. She follows industry trends through publications like the Harvard Business Review, demonstrating a commitment to continuous learning in business strategy and innovation.

She is a strong advocate for using generative UI tools for rapid prototyping, calling them a "game changer" for product thinking.

Read the full overview →
Experience
18 Years
Current Role
Senior Product Manager
Job Level
Middle
Location
Verona, Wisconsin, United States
Personality Overview

How Bri shows up

Story Driven
Non-Confrontational
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Bri cares about

AI Prototyping
Actively uses and promotes generative UI tools for rapid idea validation, seeing them as a major unlock for early-stage product development.
Automotive Technology
Currently focused on solving specific problems for car dealerships at DealerBuilt, such as streamlining the management of extensive paper trails.
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Career

Work history

2023
Senior Product Manager
DealerBuilt
2020 - 2023
Senior Product Manager
RevenueWell
2012 - 2020
Director, Product Management
Technomic
2010 - 2012
Software Implementation Manager
Epic
2008 - 2010
Marketing Assistant
UW Madison Engineering Professional Development
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Business Administration (BBA)
University of Wisconsin-Madison
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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