Bri Borchardt

Enthusiast
DISC Type : i

Senior Product Manager at DealerBuilt

Verona, Wisconsin, United States

Overview

Bri is a product leader at DealerBuilt, creating innovative solutions for the automotive industry. With a background at companies like RevenueWell and Epic, she holds a BBA from the University of Wisconsin-Madison and is a Certified Scrum Product Owner, specializing in product management and software implementation.

Outside of work, Bri maintains a strong connection to her alma mater, the University of Wisconsin-Madison. She follows industry trends through publications like the Harvard Business Review, demonstrating a commitment to continuous learning in business strategy and innovation.

She is a strong advocate for using generative UI tools for rapid prototyping, calling them a "game changer" for product thinking.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI Prototyping
Actively uses and promotes generative UI tools for rapid idea validation, seeing them as a major unlock for early-stage product development.
Automotive Technology
Currently focused on solving specific problems for car dealerships at DealerBuilt, such as streamlining the management of extensive paper trails.
Product Management
A Certified Scrum Product Owner (CSPO) with extensive experience leading product strategy at various tech companies.

Media Appearances

Bri has no verified media appearances

Work History

2023
Senior Product Manager at DealerBuilt
2020 - 2023
Senior Product Manager at RevenueWell
2012 - 2020
Director, Product Management at Technomic
2010 - 2012
Software Implementation Manager at Epic
2008 - 2010
Marketing Assistant at UW Madison Engineering Professional Development

Education

Bachelor of Business Administration (BBA) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 18 Location : Verona, Wisconsin, United States Job Level : Middle Designation : Senior Product Manager at DealerBuilt
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Insights For Selling To Bri

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bri is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bri

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bri move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bri take some risk or not?

  • They can take some low-probability risks if needed.

You And Bri

Personality Compatibility


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