Lisa W.

Energizer
DISC Type : I

Retired Alumna at Wawa, Inc.

Minneapolis, Minnesota, United States

Overview

Lisa has no verified overview

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

1-2019
Retired Alumna at Wawa, Inc.
2001 - 1-2019
Head of Consumer Insights & Brand Strategy at Wawa, Inc.
1996 - 2001
Vice President of Strategy at Ritter, Inc.
1994 - 1996
Business Consultant at Retail, Service and Manufacturing Companies
1990 - 1994
Vice President Marketing at Keystone Foods

Education

1980 - 1982
MBA from Cornell Johnson Graduate School of Management
1974 - 1978
B.A. from Ripon College

More Information

Social Presence :

Prographics :

Exp : 44 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : Retired Alumna at Wawa, Inc.
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lisa take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lisa

Personality Compatibility


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