Brian Atinaja

Questioner
DISC Type : c

Sr. Director, Strategic Innovation at Weber LLC

Greater Chicago Area, United States

Overview

Brian has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

2-2026
Sr. Director, Strategic Innovation at Weber LLC
1-2024 - 2-2026
Sr Director, Culinary & Brand Experiences at Weber LLC
1-2021 - 1-2024
Global Director of Product Management at Weber LLC
9-2019 - 12-2020
Director of Product Management at Instant Pot Brands
10-2016 - 9-2019
New Product Development Manager at Pampered Chef

Education

Bachelor of Science - BS from University of Illinois Chicago
Bachelor of Science - BS from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Senior Designation : Sr. Director, Strategic Innovation at Weber LLC

Interested in

Lifestyle

Cooking, Grilling

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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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