Brian Backer
Login to view DISC.Brian Backer is the Vice President of AI Enablement at Ferguson, where he leads the integration of AI to enhance customer and associate experiences. His expertise lies at the intersection of AI, marketing, and analytics, with a history of transforming marketing into a revenue-driving engine. He holds a BBA from The University of Georgia and multiple AI certifications.
Outside of his direct professional focus, Brian is deeply fascinated by human behavior, viewing data and AI as tools to deepen the meaning in work. He follows developments from major technology companies like Microsoft and IBM to stay informed on broader industry trends.
He has a track record of reengineering go-to-market operations using Lean Six Sigma principles.
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