Brian Barnes Ph.D.

Observer
DISC Type : ci

Chief Executive Officer at Isto Biologics

Greater Boston, United States

Overview

Brian Barnes is the CEO of Isto Biologics, a medical device company specializing in orthobiologics. A former U. S. Army Officer, he holds a Ph. D. in Integrative Physiology from the Karolinska Institutet and has held diverse leadership roles within the company since 2009, focusing on surgeon-led innovation.

Outside of work, Brian is a father of two boys from a small town in Indiana. He is passionate about living a well-rounded life, guided by a principle to "move with purpose. " His interests include bourbon, building strong personal habits, and fostering community through faith-based initiatives.

Unique fact: He combines his background as an ex-Army Officer with a Ph. D. from the prestigious Swedish institute that awards the Nobel Prize in Physiology or Medicine.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Orthobiologic Solutions
As CEO of Isto Biologics, his career is dedicated to advancing evidence-based solutions for bone regeneration and cell therapies to improve patient outcomes.
Purpose-Driven Leadership
He frequently speaks about the importance of purpose, both personally and professionally, using the mantra "move with purpose" to guide his teams and his own life.
Faith and Community
Actively organizes and promotes prayer and devotional groups for professionals within the medical industry, emphasizing the need for community and encouragement.

Media Appearances

Brian Barnes, President at Isto Biologics – Podcast Episode. Featured in The DAVIS Companies

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Isto Biologics Announces New Leadership Transition. Featured in Isto Biologics (Company News)

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Isto Biologics Announces Leadership Transition. Featured in Yahoo Finance

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Work History

10-2025
Chief Executive Officer at Isto Biologics
10-2019 - 10-2025
President at Isto Biologics
10-2016 - 10-2019
Chief Technology and Innovation Officer at Isto Biologics
5-2010 - 8-2016
VP Clinical and Regulatory Affairs at Arteriocyte
6-2009 - 4-2010
Director of Clinical Affairs at Arteriocyte Medical Systems

Education

2000 - 2004
Doctor of Philosophy (PhD) from Karolinska Institutet
2000 - 2004
Doctor of Philosophy (Ph.D.) from Karolinska Institutet

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Executive Officer at Isto Biologics
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brian

Personality Compatibility


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