Brian Burke

Commander
DISC Type : D

Managing Director, Software & Data Engineering at Bridgecrest

Vail, Colorado, United States

Overview

Brian Burke is the Managing Director of Software & Data Engineering at Bridgecrest, specializing in leadership for engineering and product teams. His expertise includes creating product vision, solution architecture, and bringing products to market. He holds a Master of Science from the University of Colorado Denver. Colleagues describe him as an outstanding and strategic leader who delivers true business value.

During his time as CTO at WayWiser, Brians company had been working with a team of 13 Ukrainian software engineers and expressed deep care and support for them during the 2022 Russian invasion.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Engineering Leadership
His career includes roles like CTO, Head of RCM, and Managing Director. He has actively recruited for leadership roles like Director of Software Engineering to mentor teams.
Product Vision
Focuses on creating product vision through market research and VOC. He has driven significant business model shifts and aligned marketing with product development.
Data & Analytics
Founded and led a team focused on Data, Analytics & Integrations at a previous company, with responsibilities spanning data engineering, business intelligence, and data science.

Media Appearances

Brian has no verified media appearances

Work History

1-2025
Managing Director, Software & Data Engineering at Bridgecrest
8-2022 - 1-2025
Senior Director, Software Engineering at Bridgecrest
5-2021 - 8-2022
CTO at WayWiser.Life
8-2019 - 5-2021
Head of Revenue Cycle Management & Analytics at OrthoFi
1-2018 - 8-2019
Director, Data, Analytics & Integration at OrthoFi

Education

Master of Science from University of Colorado Denver
Bachelor of Science from University of Vermont Grossman School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : Vail, Colorado, United States Job Level : N/A Designation : Managing Director, Software & Data Engineering at Bridgecrest
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brian

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If convinced, they can reach decisions quite fast.
  • Can Brian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brian

Personality Compatibility


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