Brian Cannon

Enthusiast
DISC Type : i

Regional Sales Manager at Arthrex

Austin, Texas, United States

Overview

Brian Cannon is a results-driven Regional Sales Manager at Arthrex with a history of delivering significant revenue growth and market expansion. An alumnus of the University of Texas at Austin, he excels at building relationships with C-suite executives and leading high-performing sales teams.

He has consistently driven a sustained 12% average year-over-year growth, earning recognition as a Top 3 National Performer.

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Orthopedics & Sports Medicine
His professional focus and recent social media activity are centered around the fields of orthopedics and sports medicine, indicating a primary area of expertise.
Sales Team Leadership
His career highlights his experience in hiring, mentoring, and developing successful sales teams to consistently exceed performance expectations.
Strategic Market Expansion
He specializes in executing corporate vision through targeted strategies that drive market share expansion and secure pivotal contracts.

Media Appearances

Brian has no verified media appearances

Work History

12-2020 - 11-2025
Regional Sales Manager at Arthrex
4-2014 - 12-2020
Health Systems Manager at Applied Medical
6-2000 - 3-2014
Distributor at Brian Cannon and Associates
Sales Representative/Distributor at Smith and Nephew

Education

1984 - 1988
Bachelor of Science (BS) from Univerity of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 25 Location : Austin, Texas, United States Job Level : N/A Designation : Regional Sales Manager at Arthrex
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brian

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brian

Personality Compatibility


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