Matt Inks

Questioner
DISC Type : c

SVP of CX Centricity & Process Design at KeyBank

Lakewood, Ohio, United States

Overview

Matt is the SVP of CX Centricity & Process Design at KeyBank, an operations management professional with over two decades of experience. A certified Six Sigma Black Belt from The University of Akron, colleagues describe him as an effective and innovative leader skilled in driving operational excellence and customer-centric process design.

He was a featured speaker at the OPEX Week Summer Summit, sharing his expertise alongside leaders from companies like Google, Meta, and Mastercard.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Operational Excellence
A core theme in his career, he speaks on OPEX and transformation at industry events. His focus is on reaching optimal performance for customers.
Process Improvement
As a Certified Six Sigma Black Belt, he has deep expertise in using continuous improvement and Lean Six Sigma methodologies to increase efficiencies and reduce costs.
Customer Experience (CX)
His current senior leadership role is centered on 'CX Centricity, ' indicating a primary focus on designing processes with the customer at the forefront.

Media Appearances

Matt has no verified media appearances

Work History

9-2018
SVP of CX Centricity & Process Design at KeyBank
1-2015 - 9-2018
Director of Operational Excellence at Forest City Realty Trust
2-2014 - 1-2015
SVP Loan Services Internal Control at KeyBank
8-2011 - 2-2014
Enterprise Risk Management Black Belt at KeyBank
3-2008 - 8-2011
Asset Management Process Manager at KeyBank

Education

1994 - 1998
Financial Management from The Ohio State University
2011 - 2011
Black Belt Certification from The University of Akron

More Information

Social Presence :

Prographics :

Exp : 26 Location : Lakewood, Ohio, United States Job Level : Leadership Designation : SVP of CX Centricity & Process Design at KeyBank
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matt take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matt

Personality Compatibility


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