Brian Carter

Inspirer
DISC Type : di

VP Technology at SPS Family

Brighton, Michigan, United States

Overview

Brian Carter is the VP of Technology at Axtell, where he specializes in aligning IT investments with business goals. A people-first leader, he focuses on fostering innovation and building high-performing teams. He holds an MBA from Vanderbilt University and a degree in Computer Science Engineering from The University of Texas at Arlington.

Beyond his executive role, Brian is a hands-on software developer who founded his own company, BGC Software. He personally developed and published multiple iPhone applications, showcasing his deep-rooted passion for coding and mobile technology, particularly using Swift and various Apple iOS frameworks.

Unique fact: As a side venture, Brian owned a one-person company and successfully launched his own app on the Apple App Store.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Fast Adopter

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

People-First Leadership
His professional headline and introduction emphasize his focus on mentoring, empowering, and building cultures where teams can perform at their highest level.
Mobile App Development
Founded BGC Software, where he personally developed and launched two iPhone applications using Swift, showing a hands-on passion for mobile tech.
Business & IT Alignment
Lists this as a key area of expertise, focusing on driving technology investments that deliver measurable business value and align with enterprise goals.

Media Appearances

Brian has no verified media appearances

Work History

9-2021
VP Technology at SPS Family
1-2021 - 9-2021
AVP Advisor-Facing Technology Solutions at SPS Family
2018 - 10-2021
Owner and President at BGC Software, LLC
10-2019 - 12-2020
Software Engineering Manager at Zeta Global
3-2017 - 10-2019
IT Manager, Software Quality at Jackson

Education

2012 - 2014
Master of Business Administration (MBA) from Vanderbilt University - Owen Graduate School of Management
1990 - 1993
Computer Science Engineering from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 25 Location : Brighton, Michigan, United States Job Level : Senior Designation : VP Technology at SPS Family
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Brian

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brian take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brian

Personality Compatibility


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