Brian Cuffel

Energizer
DISC Type : I

SVP Data Analytics & MarTech at IWCO

Greater Minneapolis-St. Paul Area, United States

Overview

Brian has no verified overview

Personality Overview

Big Picture Person

Believer

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

1-2026
SVP Data Analytics & MarTech at IWCO
11-2022 - 11-2025
Vice President of Data and Analytics at Bluestem Brands
5-2013 - 10-2022
VP, Marketing Analytics and BI at Fingerhut
3-2012 - 4-2013
Director of Customer Insights at Regis Corporation
8-2002 - 3-2012
Director, Insight Strategy and Execution - Enterprise Marketing at Best Buy

Education

BS from St. Cloud State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : SVP Data Analytics & MarTech at IWCO
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brian

Personality Compatibility


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