Brian Davidson

Questioner
DISC Type : c

Therapeutic Area Manager - Hematology (Venclexta) at Genentech

Portland, Oregon Metropolitan Area, United States

Overview

Brian Davidson is a top-performing Therapeutic Area Manager at Genentech, specializing in Hematology with extensive experience in Oncology and Immunology. A Business Administration graduate from Oregon State University, he has consistently won national sales awards and now helps lead marketing initiatives.

Brian has been a top sales award winner at every company throughout his career, including Genentech, AbbVie, and ICOS.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Pharmaceutical Sales Leadership
He has repeatedly served as a sales trainer, was selected for Genentech's Emerging Managers Program, and has a consistent record of winning top national sales awards.
Hematology & Oncology
His current role at Genentech focuses on Hematology (Venclexta), built upon a deep background in complex therapeutic areas like Oncology and Immunology.
Market Access Strategy
His experience includes navigating complex "Access/Reimbursement" challenges and successfully "pulling through access related benefits" for specialty therapeutics.

Media Appearances

Brian has no verified media appearances

Work History

5-2020
Therapeutic Area Manager - Hematology (Venclexta) at Genentech
1-2017 - 5-2020
Territory Manager - Immunology & Rheumatology at Genentech
1-2015 - 1-2017
Senior Clinical Sales Specialist - Immunology/Rheumatology & Field Based Trainer at Genentech
1-2007 - 8-2012
Senior Immunology Clinical Sales Specialist & Sales Trainer at AbbVie
Urology Specialty Sales at ICOS

Education

1994 - 1998
Business Administration from Oregon State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Portland, Oregon Metropolitan Area, United States Job Level : Middle Designation : Therapeutic Area Manager - Hematology (Venclexta) at Genentech
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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