Brian E. Coughlin

Questioner
DISC Type : c

Senior Legal Counsel at The Campbell's Company

Greater Philadelphia, United States

Overview

Brian has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

8-2018
Senior Legal Counsel at The Campbell's Company
4-2006 - 2-2018
Deputy General Counsel at Broadview Networks, now part of Windstream
2005 - 2006
General Counsel at Hotwire Communications
1-2000 - 12-2004
Corporate Legal Counsel at Bank of America
2-1991 - 12-1999
Software Architect at Bank of America

Education

1993 - 1997
J.D. from Widener University Schools of Law
1988 - 1990
B.A. from Temple University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Philadelphia, United States Job Level : N/A Designation : Senior Legal Counsel at The Campbell's Company
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Insights For Selling To Brian E.

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian E. is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian E.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian E. move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian E. take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian E.

Personality Compatibility


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