Brian Edkin

Wildcard
DISC Type : cis

Orthopaedic Surgeon; Hip and Knee Reconstruction; Orthopaedic Trauma at University Orthpedic Surgeons; OrthoTennessee

Knoxville, Tennessee, United States

Overview

Dr. Brian Edkin is a board-certified Orthopedic Surgeon at Knoxville Orthopaedic Clinic, specializing in adult reconstructive surgery of the hip and knee, including complex revisions and fracture management. He completed his residency at Vanderbilt University Medical Center and a fellowship in adult reconstructive surgery, bringing decades of dedicated experience to his practice in Knoxville.

Outside of his medical practice, Dr. Edkin enjoys playing golf and watching collegiate sports. He values spending quality time with his family. His initial interest in orthopedics was sparked by experiencing several sports-related injuries during his college years, driving his desire to help patients improve their mobility and quality of life.

He served as the Copy Editor for his undergraduate yearbook at the University of Miami.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Hip and Knee Reconstruction
A fellowship-trained expert in complex primary and revision joint replacement surgery for the hip and knee, with a special interest in partial knee replacements.
Orthopaedic Trauma
His practice includes musculoskeletal trauma and fracture management, indicating deep expertise in handling acute and complex orthopedic injuries.
Collegiate Sports
He is an avid follower of collegiate sports, an interest that stems from his own experiences as a college athlete and directly influenced his career choice.

Media Appearances

Brian has no verified media appearances

Work History

10-2021
Orthopaedic Surgeon; Hip and Knee Reconstruction; Orthopaedic Trauma at University Orthpedic Surgeons; OrthoTennessee
7-2017 - 10-2021
Orthopaedic Surgeon at Southcoast Health

Education

1991 - 1996
Orthopaedic Surgery from Vanderbilt University School of Medicine
1996 - 1997
Fellow from William Bargar, MD - Adult Reconstructive Fellowship

More Information

Social Presence :

Prographics :

Exp : 8 Location : Knoxville, Tennessee, United States Job Level : N/A Designation : Orthopaedic Surgeon; Hip and Knee Reconstruction; Orthopaedic Trauma at University Orthpedic Surgeons; OrthoTennessee
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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