Brian Fernandez

Observer
DISC Type : ic

State Senator at Arizona State Senate

Phoenix, Arizona, United States

Overview

Brian has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

1-2023
State Senator at Arizona State Senate
12-2017 - 3-2025
Founder at Team Start
11-2021 - 1-2023
State Representative at Arizona House of Representatives
1-2009 - 12-2016
Founder and President at Symfodium
1-2007 - 1-2009
Technology Advisor at Congressional Black Caucus

Education

Bachelor's degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Phoenix, Arizona, United States Job Level : N/A Designation : State Senator at Arizona State Senate
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and then make their decisions.
  • Can Brian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brian

Personality Compatibility


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