Brian Fitzsimmons

Balancer
DISC Type : S

Vice President, Owned Brands at Barstool Sports

New York City Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Risk-Averse

Formal Mannered

Good Listener

Even if it takes time, they prefer following the process.  They are confident about making long-term decisions. They are polite and respectful but practical.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

8-2025
Vice President, Owned Brands at Barstool Sports
2-2024 - 8-2025
Director, Licensing & Business Development at Barstool Sports
7-2023 - 2-2024
Asst. General Manager, Sports at Barstool Sports
1-2018 - 1-2019
Advisor at Front Office Sports
3-2014 - 12-2016
Head of Sports Programming, AOL.com at AOL

Education

Certificate in Organizational Leadership from Harvard Business School Online
2004 - 2008
BA from Sacred Heart University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Owned Brands at Barstool Sports
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Encourage them to invite other key stakeholders for discussions
  • Tell them about the outcome and results before talking about the input
  • Share information about the process and how it would address all concerns

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Don’t brush off their concerns, their comfort with you will go down
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Brian

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can be very slow in making decisions.
  • Can Brian take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Brian

Personality Compatibility


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