Brian Halas

Doer
DISC Type : sd

Partner Sales Manager at Effectual

Columbus, Ohio, United States

Overview

Brian is a senior IT sales professional specializing in partner and direct selling for cloud services at companies like Effectual and AWS. Described by colleagues as results-driven, collaborative, and a subject matter expert, he holds a BS in Marketing from Miami University and certifications in Generative AI.

He is currently building Effectuals entire 2025 US cloud services sales strategy from $0 for verticals including engineering, energy, and transportation.

Personality Overview

Risk-Accepting

Long-term Focused

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Cloud Partner Sales
His entire recent career at Effectual and AWS is centered on driving cloud adoption and revenue through strategic partner ecosystems and alliances.
Generative AI Use Cases
He holds a 2024 AWS certification in Generative AI Essentials and lists it as a proficiency, showing a focus on emerging enterprise AI applications.
Industrial Sector Tech
His expertise covers verticals like auto/manufacturing, engineering, and energy, focusing on driving technology adoption within these specific industries.

Media Appearances

Brian has no verified media appearances

Work History

2025
Partner Sales Manager at Effectual
2020 - 2024
Senior Partner Sales Manager at Amazon Web Services (AWS)
2015 - 2020
Account Executive at Hitachi Vantara
2014 - 2015
OEM Account Executive at Symantec
2007 - 2014
National Partner Account Manager at Symantec

Education

BS Marketing from Miami University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Columbus, Ohio, United States Job Level : Middle Designation : Partner Sales Manager at Effectual
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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