Brian Halligan
Visionary · DISC type DsBrian Halligan is the co-founder and Executive Chairperson of HubSpot, where he previously served as CEO. He is credited with coining the term "inbound marketing." He holds an MBA from MIT Sloan and is described by colleagues as a visionary mentor and leader.
Outside of work, Brian is a published author with a notable passion for the band The Grateful Dead, from which he has drawn marketing insights. He has also shared his personal journey of recovery and resilience after a serious accident, which has given him a new perspective.
He co-authored a book titled "Marketing Lessons From The Grateful Dead," applying the bands unique business model to modern marketing.
Read the full overview →How Brian shows up
They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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