Brian Hanna

Trailblazer
DISC Type : ID

Global Account Director, Digital Media at Adobe

United States

Overview

Brian Hanna is an enterprise sales leader at Adobe with over 18 years of experience in B2B SaaS and cloud sales. He partners with Fortune 100 firms to drive AI-driven innovation, with career highlights including launching Microsoft Copilot and Zoom Phone. He earned his BA from Michigan State Universitys Eli Broad College of Business.

Outside of work, Brian shows a keen interest in financial markets, following investment trends like Bitcoin and commentators such as Jim Cramer. People who have worked with him describe him as strategic, resourceful, results-oriented, and a fierce customer advocate who builds trust.

As the inaugural Zoom Phone Specialist, he was instrumental in defining the go-to-market strategy that successfully scaled the product globally from its introduction.

Personality Overview

Values Relationships

Charismatic

Persuasive

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

AI-Driven Innovation
His recent roles at Adobe and Microsoft focus on helping enterprises derive value from cutting-edge generative AI solutions like Microsoft 365 Copilot.
Go-to-Market Strategy
He has a track record of pioneering go-to-market strategies, notably as an inaugural specialist who helped globally scale Zoom Phone from its introduction.
Digital Transformation
His core mission involves partnering with C-level executives to align their business challenges with quantifiable value through strategic digital shifts and new technologies.

Media Appearances

Brian has no verified media appearances

Work History

8-2025
Global Account Director, Digital Media at Adobe
5-2024 - 8-2025
Director, AI @ Work (Strategic Accounts - Modern Work) at Microsoft
6-2022 - 8-2025
Principal Solutions Specialist - Modern Work at Microsoft
3-2020 - 6-2022
Account Executive, Team Lead (West) at Zoom
2-2019 - 6-2022
Zoom Phone Specialist - Enterprise & Majors at Zoom

Education

Bachelor of Arts - BA from Michigan State University - Eli Broad College of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Mid-senior Designation : Global Account Director, Digital Media at Adobe
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brian take some risk or not?

  • They can take risks if necessary.

You And Brian

Personality Compatibility


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