Brian Heiser

Questioner
DISC Type : c

Managing Partner at Coleman® by BackHome Products

Greater Minneapolis-St. Paul Area, United States

Overview

Brian has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

10-2022
Managing Partner at Coleman® by BackHome Products
10-2022 - 2-2025
Co-Founder at Coleman® by BackHome Products
1-2014
President at MarketBound, Inc.
3-1996 - 12-2013
Executive Vice-President at McCarthy-Duce Sales
8-1991 - 2-1996
Sr Account Manager at McCarthy-Duce Sales

Education

1980 - 1984
Marketing from University of Wisconsin-River Falls

More Information

Social Presence :

Prographics :

Exp : 43 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : Managing Partner at Coleman® by BackHome Products
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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