Brian Howard

Pioneer
DISC Type : DSI

Vice President - Marketing & Pricing at Toyota Material Handling North America

Greater Binghamton, United States

Overview

Brian has no verified overview

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

4-2025
Vice President - Marketing & Pricing at Toyota Material Handling North America
4-2022 - 4-2025
Vice President - Marketing, Product Management & Program Management at The Raymond Corporation
3-2022
Senior Director - Marketing, Product Management & Program Management at The Raymond Corporation
Vice President Strategic Marketing at Garlock Family of Companies
Global Manager, Product Programs - Construction & Forestry Equipment at John Deere

Education

MBA from The University of Chicago Booth School of Business
Executive Education from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Binghamton, United States Job Level : Senior Designation : Vice President - Marketing & Pricing at Toyota Material Handling North America
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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