Brian Keene

Wildcard
DISC Type : cis

Market Director at Gyde

Gilbert, Arizona, United States

Overview

With over two decades of experience in the insurance sector, Brian is a Market Director at Gyde. He specializes in helping agents and brokers scale their businesses across Medicare, ACA, life, and commercial lines. He holds a Bachelor of Business Administration from Colorado Technical University and focuses on strategic growth and partnerships.

Outside of his professional life, Brian prioritizes his role as a father and enjoys bowling as a hobby. He uses humor to describe himself as a "better dad" and a "mediocre bowler", indicating a down-to-earth personality and a focus on family.

Unique fact: His personal headline is "Insurance guru, better dad, mediocre bowler. "

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Agent & Broker Success
His career is focused on helping insurance agents and agency owners succeed in competitive markets through training, development, and building strong partnerships.
Medicare Landscape
He has deep expertise in Medicare Advantage and actively follows industry trends, as shown by his interest in major events like Medicarians Vegas.
Strategic Growth
He has a proven track record of helping multi-state organizations expand through innovative strategies, recruitment, and fostering authentic professional relationships.

Media Appearances

Brian has no verified media appearances

Work History

7-2025
Market Director at Gyde
3-2016
Owner at ELF Insurance, LLC
5-2024 - 7-2025
Director of Growth at The Baldwin Group
4-2023 - 5-2024
Lead Broker Partnerships at CenterWell Senior Primary Care
4-2022 - 4-2023
Associate Director at CenterWell Senior Primary Care

Education

Bachelor of Business Administration - BBA from Colorado Technical University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gilbert, Arizona, United States Job Level : Mid-senior Designation : Market Director at Gyde
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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