Brian Kracik

Pioneer
DISC Type : dsi

Head of Networking, Distributed Cloud, and Telecom Product Marketing at Google

Park Ridge, Illinois, United States

Overview

Brian Kracik leads Product Marketing for Networking, Distributed Cloud, and Telecom at Google Cloud, bringing over 25 years of technology experience. He began his career as an electrical engineer and held multiple senior marketing roles at Oracle, focusing on GTM strategy and growing the telecommunications business before joining Google. He earned his MBA from DePaul University.

While his public profile centers on his professional achievements, his academic roots are in Illinois, with degrees from the University of Illinois and DePaul University in Chicago. Based on these connections, he may follow Chicago-area professional sports teams or the universitys Fighting Illini athletics.

He has been on the front lines of what he considers three major technology revolutions: mobility, the internet, and now, artificial intelligence.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Telecom
He frequently speaks on how Communication Service Providers can use generative AI to innovate, monetize networks, and improve customer experiences.
Distributed Cloud
Leads the product marketing portfolio for Google Distributed Cloud, focusing on delivering low-latency compute power and cloud-native networks to the edge.
Go-to-Market Strategy
His career at Google and Oracle has focused on developing and executing global GTM strategies for cloud, telecom, and enterprise communication solutions.

Media Appearances

Google Cloud's Brian Kracik at Algorithm World 2022. Featured in YouTube

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Brian Kracik – Google Cloud Speaker at MWC Barcelona. Featured in MWC Barcelona

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Work History

3-2023
Head of Networking, Distributed Cloud, and Telecom Product Marketing at Google
2-2021 - 4-2023
Telco Industry Marketing Manager, Google Cloud at Google
5-2015 - 2-2021
Sr. Director Product Marketing for Enterprise Communciations and Cloud Services at Oracle
3-2011 - 4-2015
Director Product Marketing SDP and Cloud Solutions at Oracle
6-2008 - 2-2011
Director WW Telecommunication Markets at Oracle

Education

1989 - 1991
Bachelors from University of Illinois Urbana-Champaign
9-1999 - 3-2003
MBA from DePaul University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Park Ridge, Illinois, United States Job Level : Mid-senior Designation : Head of Networking, Distributed Cloud, and Telecom Product Marketing at Google
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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